Questions
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The initial franchise fee is $65,000 per location. This fee grants the franchisee the right to operate under The Red Bird brand and includes initial training, consisting of both classroom and in-store instruction. It also provides access to The Red Bird’s systems, recipes, standard operating procedures, and approved vendors, as well as opening support and pre-opening guidance. The franchise fee is earned upon signing the franchise agreement and is non-refundable.

Franchisees are responsible for three primary ongoing fees. A royalty fee equal to 7% of gross sales, which covers ongoing brand support, operational guidance, and system access. Additionally, franchisees contribute a total of 3% of their gross sales toward marketing. Of this amount, 2% is allocated to the brand marketing fund, and 1% is designated for local marketing efforts.

The Red Bird provides a structured hybrid training program that includes classroom instruction covering systems, food preparation, safety, finance, and marketing, along with hands-on in-store training. Franchisees receive SOP workbooks, assessments, and opening support during the launch period. Training typically lasts approximately 35 hours, and at least one principal is required to attend and successfully complete the program. Additional training for managers may be required at the franchisee’s expense.

No. You need leadership skills, passion for quality, and commitment to building something lasting. The Red Bird’s streamlined model and dedicated support team will guide you from day one through launch and beyond.

The Red Bird strongly prefers owner-operators, particularly for first locations, because stores tend to perform best when the owner is actively involved in day-to-day operations. That said, franchisees are permitted to hire a General Manager. Regardless of management structure, the franchisee remains fully responsible for operational compliance, financial performance, and adherence to brand standards. The Red Bird may require additional training or approval for a General Manager.

The Red Bird grants a limited protected territory that is typically defined by a radius, trade area, or population count. However, the brand reserves the right to operate non-traditional locations, delivery-only concepts, catering operations, and third-party platform sales both outside and, in some cases, within a franchisee’s territory. Online ordering and delivery channels are not exclusive.

Franchisees are required to purchase core ingredients, proprietary sauces and seasonings, and branded packaging from approved suppliers in order to maintain product quality and brand consistency. Certain non-core items may be sourced locally with prior approval from The Red Bird.

The Red Bird doesn’t offer in-house financing, but we connect you with trusted providers. Options include SBA loans, 401(k) rollovers through ROBS, and franchise lending specialists.

System-wide average gross sales for Red Bird franchises are $900,000. Your actual results will depend on location, market conditions, and operational execution.